MMPRC Returns to OTM Mumbai to Strengthen Destination Presence in the Indian Market

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), along with 64 industry representatives, are currently in Mumbai, India, participating at one of the premium travel trade events held in the country, OTM Mumbai. MMPRC and industry partners are at this event to connect with travel trade and market the destination, its unique experiences, and products. The event is taking place from 2nd to 4th February at Jio World Convention Centre, Mumbai.

OTM, an exclusive 3 day business-to-business travel mart, is one of the largest international gatherings of travel trade buyers and professionals held in India. This event provides exhibitors and visitors the opportunity to meet travel trade partners from India and beyond, and strengthen existing business relations while accommodating the creation of mutually beneficial relations for all parties. A total of 64 representatives from 34 companies from the industry are taking part in the fair alongside MMPRC.

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Through this event, MMPRC aims to connect with travel trade from the Indian Market, share latest updates about the Maldives, products, services and experiences in order to maintain destination presence as one of the preferred holiday destinations for all segments of Indian tourists. It also allows industry partners to promote their individual products and properties.

Two raffle draws will be conducted during the fair, awarding 2 lucky winners with a free holiday to the Maldives, sponsored by Adaaran Club Rannalhi and Furaveri Maldives respectively. To participate in these raffle draws, visitors to the Maldives stand would need to fill in a survey form. Additionally, visitors to the Maldivian stand will get the opportunity to experience a 360 video booth, an exciting technology which uses a revolving camera. This booth provides visitors opportunities to take pictures and videos immersed in the beauty of the Maldives all around them.

India was the top source market to the destination last year with 241,369 arrivals received by 31st December 2022, which is 14.4% of the total market share. MMPRC has been conducting several promotional activities targeting this market to maintain destination momentum. Similar activities are planned for this market during 2023 as well.

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