The Maldives Marketing and Public Relations Corporation (MMPRC), alongside 38 industry partners, presented the “Sunny Side of Life” at OTM Mumbai 2025, one of the largest travel trade events in India and Asia. The event, held from 30th January to 1st February at the Jio World Convention Centre in Mumbai, provided a key platform for the Maldives to reinforce its presence in the Indian travel market.
OTM Mumbai is an international gathering of travel trade buyers and professionals, offering tourism stakeholders the opportunity to promote their latest products and services. At this year’s edition, MMPRC focused on strengthening ties with Indian travel partners and promoting the Maldives as the ultimate short-haul getaway for Indian tourists across various travel segments.
Maldives Highlights Tourism Appeal
The Maldives stand at OTM 2025 featured a range of activities, including media interviews, networking sessions with key travel trade professionals, and promotional events showcasing the destination’s diverse tourism experiences. Through these engagements, MMPRC and its industry partners provided updated travel information and highlighted the Maldives’ unique tourism offerings.
India remains an important market for Maldivian tourism, ranking as the sixth-largest source market in 2024, with 130,805 arrivals—accounting for 6.4% of total visitor numbers. To maintain momentum, MMPRC has consistently engaged in various promotional activities, including roadshows, influencer familiarisation trips, and marketing collaborations with Indian media and travel companies.
Continued Efforts to Expand Indian Market
Looking ahead, MMPRC has planned several initiatives to further enhance the Maldives’ visibility among Indian travellers in 2025. These include digital and social media campaigns, participation in major tourism fairs and exhibitions, advertising campaigns, media interviews, and television promotions. The goal is to solidify the Maldives’ reputation as a dream vacation destination for Indian tourists.
Through ongoing strategic marketing efforts, MMPRC aims to sustain and grow visitor arrivals from India, reinforcing the Maldives as a premier international tourism destination.
