Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has hosted a successful roadshow in Jakarta, Indonesia on the 31st July 2023. The first one of a series of three roadshows in Southeast Asia (SEA), this event focused essentially on networking with the tour operators and travel agents from the region, strengthening trade relationships, and maintaining SEA as one of the top source markets for the Maldives. It also aims to promote unique products and experiences of Maldives aligned with our strategies for the SEA market. The second roadshow will be held at Kuala Lumpur, Malaysia on the 2nd August 2023, followed by a third roadshow on 4th August 2023 at Bangkok, Thailand.
A total of 17 prominent companies from the Maldivian tourism industry are taking part in the roadshow, presenting their distinctive products and services to the SEA market. These companies are Adaaran Resorts & Heritance Aarah Maldives, Furaveri Island Resort & Spa, Holiday Inn Resort Kandooma Maldives, Inner Maldives Holidays, Island Life Travel, Lily Beach Resort & Spa, Maldives Getaways, Oaga Art Resort, Plumeria Hotels and Resorts, Pullman Maldives Maamutaa, Resort Life Maldives, Roam Maldives, Splendid Asia, Sun Siyam Travels, The Residence Maldives, Travel Connection Maldives and UI Maldives. The presence of numerous renowned tourism companies in this event highlights the Maldives tourism sectors’ commitment to catering to the preferences of the SEA market.
MMPRC conducted a raffle during the roadshow in Jakarta and the lucky winner was gifted a free 03-night stay at Adaaran Club Rannalhi. For the raffle in Kuala Lumpur, the lucky winner will be gifted a 03-night stay at Adaaran Club Rannalhi and a 03-night stay in Pullman Maldives Maamutaa. The lucky winner for the raffle held during the roadshow in Bangkok will be gifted a 5-night stay at Furaveri Island Resort and Spa.
SEA is an important source market for the Maldives. As of May 2023, Maldives ahs welcomed a total of 24,573 arrivals from the region. MMPRC is consistently strengthening the presence of Maldives in the market through a 360 degree approach. So far in 2023, MMPRC has also promoted the Maldives at major travel fairs in SEA, such as MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore, and will participate in upcoming major trade shows such as NATAS Holidays 2023 and ITB Asia 2023, with many other exciting campaigns and activities planned for the remaining 5 months of this year. The marketing initiatives undertaken by MMPRC serve as a testament to our unwavering commitment in providing memorable experiences in the Sunny Side of Life for all SEA travellers.