Ooredoo Group has again been listed in the Telecoms 300 2019 report as one of the top 50 telecommunications brands in the world, with a brand value of some USD 3.779 billion.
The Qatar-based telecommunications provider jumped to 41st in the Top 50 rankings, from 43rd last year, reporting a growth of 12% in brand value. Ooredoo Group also maintained its Brand Rating status of AA+, with a Brand Strength Index (BSI) of 77.4, up from 74.7 the previous year.
Industry valuation and strategy consultancy Brand Finance produces the rankings list each year according to valuations of telecommunications companies worldwide. Brands are first evaluated to determine their strength – based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation – and this strength is then used to determine the proportion of a business’s revenue that is contributed by the brand. Information gained from both processes then forms the basis of the rankings of the world’s most valuable telecommunications brands.
Brand Finance has previously noted the consistent increase in Ooredoo Group’s brand value since the company began its global brand roll-out in 2013, with the telecommunications operator now active in 10 markets across the Middle East, North Africa and Southeast Asia.
Speaking of the 2019 ranking, Sheikh Saud Bin Nasser Al Thani – Group Chief Executive Officer – said: “We are delighted to confirm that, yet again, we are among the Top 50 telecommunications brands in the world, recognising our significant achievements in the world of telecommunications. We have a phenomenal leadership team, backed by the visionary support of our board of governors and our leaders in Qatar, and we are proud our efforts are acknowledged by industry analysts in this way.”
