Ooredoo Maldives Unveils Its Brand-New Logo and Tagline – ‘Upgrade Your World’

Telecom giant, Ooredoo Maldives has unveiled its brand-new logo and tagline – ‘Upgrade Your World’, adopting the new global brand positioning of Ooredoo Group – one of the leading ICT companies operating across Middle East, North Africa and Southeast Asia. The upgraded Ooredoo logo was officially unveiled in the Maldives deep in the ocean by the Managing Director and CEO of Ooredoo Maldives.

Ooredoo’s new tagline is about enabling human progress, reflecting the company’s commitment to keep improving, never standing still.

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‘Upgrade Your World’, commits to keep moving customers and employees forward – whether in small steps or giant leaps – with every connection, innovation and service provided for every person, business, community across the nation.

Bold, vibrant, distinctive and upgraded, Ooredoo’s new visual identity emanates the same spirit and passion for which the company is celebrated, and reflects its forward-thinking attitude.

To get to know more about Ooredoo’s new Identity, click here: ore.do/ooredoo-upgrades-your-world

Aziz Aluthman Fakhroo, MD and Group CEO, Ooredoo, said: “This is a hugely exciting new phase for Ooredoo, and one to which we have all looked forward for some time. It is the continuation of our successful transformation program to embed a culture of continuous evolution in all aspects of our business, from improving the employee and customer experiences to ultimately improving value for our shareholders. Anchored to our ethos to enrich the digital lives of our customers, our new tagline ‘Upgrade Your World’ perfectly encapsulates our mission to place our people and customers at the heart of everything we do and our promise to move them forward, enabling them to consistently be a step ahead of the curve anywhere they are.”

“Our new brand logo and tagline greatly aligns with our mission to enrich the lives of our communities. With the achievement of many great milestones, Ooredoo Maldives has now transformed beyond connectivity, diversifying into digital services in line with the changing needs of our customers. Ooredoo’s new tagline – Upgrade Your World reflects these changes and well defines our mission and vision to enable the endless possibilities and opportunities technology has to offer. Leveraging on our strong 5G network, we remain steadfast to power the digital transformation and enable our customers, businesses and communities in this era of Smart Cities, Internet of Things and Artificial Intelligence. We remain committed to upgrade your world in every aspect and to keep you moving forward in life.” Ooredoo Maldives Managing Director & CEO, Mr. Khalid Al-Hamadi.

‘Upgrade Your World’ empowers customers to make the choices that suit them, by giving them the flexibility, options and packages they need to take their experiences with the Ooredoo Maldives to a higher standard.

Since the establishment of Ooredoo Maldives in 2005, the company has rapidly grown into a leading player in the Maldivian telecommunications sector, through continuous investments in network infrastructure, introduction of digital services, driving businesses and communities increasing the brand value year on year.

Over time, the company has belted great achievements and reached major milestones including the commercial launch of Ooredoo 5G AirFibre – the first ever 5G home broadband service in the Maldives in 2021. Leveraging on Ooredoo’s advanced networks and international partnerships the company is enabling driving the adoption of the Internet of Things and Artificial Intelligence through 5G.

Ooredoo’s apps are providing an entirely digital mobile experience all in one platform. Ooredoo Maldives Mobile Money service m-Faisaa offers a safe and convenient way to make payments, particularly to unbanked communities. Ooredoo e-commerce platform Moolee – connects customers to businesses near and far.

And to serve its customers even better, the company is also heavily investing in its own people, supporting young leaders, as well as attracting, retaining and developing the next generation of talent.

Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group CEO and CEO of Ooredoo Qatar, concluded: “The Ooredoo brand refresh and renewed positioning will stand us in good stead in the coming years, as we continue to future-proof our business in a faster, more agile and more inspiring manner that aligns with our business model and our position as a leading telco provider. We can see that work and home lives are becoming ever more digital and intertwined, increasing the need for a trusted, dynamic and evolved connectivity provider in all our markets. Our new brand positioning will take us to ever greater heights; it will further enable us to delight and enrich our customers’ digital lives, in turn enabling them to connect through a strong ecosystem of superior networks, advanced technology and digital services, and ultimately to upgrade their worlds.”

In recent years, Ooredoo launched a company-wide business transformation programme, investing heavily in network upgrades, products and people to deliver transformational digital experiences to customers wherever they want them online.

Ooredoo’s fresh new look is a natural progression of this business transformation journey.

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