- Australian surf brand Rip Curl has opened a new retail store on K. Maafushi, operated by SIMDI Group.
- The store stocks surf wear, swimwear, beachwear, and lifestyle apparel for men, women, and children, adding to outlets in Hulhumalé, Crossroads Maldives, Niyama Private Islands, and Adaaran Select Hudhuranfushi.
- A launch promotion offers discounts of up to 40 per cent storewide through 11 October 2026.
Australian surf brand Rip Curl has expanded its retail network in the Maldives by opening a new store on the island of K. Maafushi.
SIMDI Group, the brand’s local operator, officially launched the venue during an opening ceremony led by SIMDI Group Chairman Ibrahim Mohamed Didi, CEO Dr Mariyam Shakeela, and Rip Curl representative Edwin Stevens. Local residents and invited guests also attended the event.
The new branch stocks a range of surf wear, swimwear, beachwear, and lifestyle apparel for men, women, and children. The layout incorporates the company’s coastal design aesthetic to complement the island’s tourist environment.
Speaking at the opening, Dr Mariyam Shakeela highlighted the significance of bringing Rip Curl to Maafushi, particularly given the island’s strong connection to tourism and the ocean.
“We now have Rip Curl outlets operating across key destinations including Crossroads Maldives, Adaaran Select Hudhuranfushi, Niyama Private Islands and Hulhumalé, and we are very pleased to bring the brand to Maafushi,” Dr Shakeela said. “With its strong tourism industry and deep connection to the ocean, Maafushi is an ideal location for Rip Curl. We believe this store has great potential to become one of our strongest outlets and we look forward to exploring further opportunities to bring Rip Curl to other locations where we see strong market potential.”
The Maafushi location adds to Rip Curl’s existing outlets in Hulhumalé, Crossroads Maldives, Niyama Private Islands, and Adaaran Select Hudhuranfushi. SIMDI Group has managed the brand’s local distribution since establishing a partnership with Rip Curl in 2019.
To mark the launch, the store is running a promotional campaign offering discounts of up to 40 per cent storewide, running through to 11 October 2026.
