SIMDI Group signs as an associate partner for PSM FIFA World Cup coverage.
At a ceremony held at Public Service Media (PSM), the agreement was signed by the Deputy Managing Director of PSM Mohamed Ikram Abdul Latheef and General Manager of SIMDI Group Mishal Ibrahim Mohamed Didi.
Deputy General Managing Director of PSM stated that PSM works tirelessly towards delivering good coverage for the viewers, expressing hope that the partnership with SIMDI prove to further enhance the coverage quality.
Meanwhile, General Manager of SIMDI Group Mohamed Yooshau Saeed noted the company attaches importance to interests of the public and assured to cooperate with PSM to deliver a better programme.
SIMDI Group is the first private company to sponsor PSM FIFA World Cup coverage.