The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has opened registration for participation in the MATTA Fair 2024. This event, a key travel trade fair for Malaysia and Southeast Asia, will be held from March 22nd to 24th, 2024.
Visit Maldives aims to promote the Maldives as a top-tier holiday destination in the region during the three-day event, highlighting its cultural heritage. Participation in MATTA aligns with the organization’s goal of strengthening the Maldives’ brand and enhancing its presence within the Southeast Asian market. The focus on halal tourism reflects a strategic effort to cater to the specific needs and preferences of travellers from this market.
The Maldives stand at the fair will feature semi-private meeting spaces in place of traditional counters, creating a more conducive environment for networking. The Malaysian market represents significant growth potential for the Maldives tourism industry. In 2023, Malaysia ranked 26th among source markets for the Maldives, with over 13,000 arrivals. Participation in the MATTA Fair 2024 is expected to further increase arrivals from the region.
Interested Maldivian tourism companies can register for participation through the Visit Maldives Members Portal (members.visitmaldives.com) before 3:00 pm (Maldives time) on February 28th, 2024. Companies must ensure their 2024 membership registration or renewal is complete to participate.
