The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is set to present the “Sunny Side of Life” at ITB China 2024. This leading B2B-exclusive trade show, targeting the Chinese travel market, will be held from 27th to 29th May 2024 at the Shanghai World Expo and Exhibition Centre.
Visit Maldives, along with 100 partners representing 45 travel and tourism establishments, will be promoting the Maldives, highlighting the tourism industry’s overwhelming support for ITB China. As the Official Partner Destination, Visit Maldives will have the exclusive opportunity to showcase the Maldives as a dream getaway at ITB China 2024. Visitors will also experience the beauty, culture, and diversity of the Maldives at a special opening dinner. Extensive media coverage through advertorials, press releases, and dedicated media opportunities will ensure the Maldives remains top-of-mind for ITB China media and attendees.
The Maldives stand will be a hub of exciting activities. Attendees can engage in productive meetings with key travel trade representatives and other industry partners. Media interviews conducted at the stand will provide deeper insights into the Maldives as a beautiful destination. A captivating cultural performance area and an immersive experience zone will transport visitors to the heart of the Maldives. Visitors can tantalise their taste buds with delicious local Maldivian snacks and discover the art of Maldivian calligraphy. Sharing Maldivian experiences on social media and participating in exciting raffles will offer a chance to win a dream Maldivian holiday.
Visit Maldives’ participation at ITB China 2024 highlights the commitment to the Chinese market. The event assists in building strong relationships with travel trade partners, sharing the latest updates on the Maldives and its tourism offerings, and securing the Maldives’ position as a top travel destination for Chinese travellers. This success is made possible by the dedication of MMPRC, which extensively promotes the Maldives. Most importantly, Visit Maldives aims to provide a platform for Maldivian stakeholders to showcase their unique products and properties.
Beyond the stand, the Maldives Media Meet 2024, held on the first day of ITB China 2024, offers an opportunity to gain industry insights and network with the Chinese travel trade and beyond. The speakers for the event are the Deputy Managing Director of MMPRC, Mr Zihuny Rasheed, and Mr Ibrahim Faisal, Minister of Tourism of the Republic of Maldives. Additionally, attendees can celebrate the magic of the Maldives at a special Maldivian Evening, where they can connect, share ideas, and create lasting partnerships.
Attendees are invited to explore the unparalleled beauty of the Maldives at ITB China 2024. The Maldives stand, E01, promises to be a focal point for discovering the “Sunny Side of Life”. With a wide range of diverse offerings, the Maldives caters to every dream, allowing visitors to craft their own unforgettable Maldivian escape.
