Dhiraagu has announced the appointment of Kayan Abdulla Areef, the Maldivian U18 junior surfing champion, as their newest Youth Brand Ambassador. The announcement was made during a special event held at Artificial Beach, where Kayan was officially awarded the ambassadorship by Mohamed Mirshan Hassan, Dhiraagu’s Director of Brand & Marketing Communications.
Kayan, a rising star in the surfing community, is currently ranked as the top surfer in the Under 18 category in the Maldives, having secured three championships in the junior category. His appointment as Youth Brand Ambassador underscores Dhiraagu’s commitment to empowering young talents in the Maldives.
“We are honoured to have a rising young talent such as Kayan as the newest Youth Brand Ambassador of Dhiraagu,” stated Mohamed Mirshan Hassan. He emphasised the company’s dedication to supporting young people and encouraged Kayan to continue striving for excellence in his surfing career.
In celebration of World Oceans Day, Dhiraagu also hosted a kids’ surfing clinic at Artificial Beach, endorsed by the Maldives Surfing Association (MSA). The clinic, led by Kayan, provided young participants with the opportunity to learn about the ocean, various surfing points, safety tips, and beginner techniques.
Last month, Dhiraagu launched its Youth Brand Ambassadorship programme by appointing Fathimath Dheema Ali, a renowned table tennis player and the first Maldivian athlete to qualify for the Olympics, as a Youth Brand Ambassador. The programme, which has been running for over a decade, has previously featured prominent figures such as the late Ahmed Nashid (Zero Degree), surfer Ibrahim Areef, athlete Abdul Gafoor Ali (Gabbe), sprinter Hassan Saaid, and diver Zoona Naseem (Zoonti), among others.
Dhiraagu’s ongoing efforts to support and highlight the achievements of young Maldivian talents reflect its broader commitment to community development and youth empowerment.
