Maldives Showcases Its Sunny Appeal at EMITT 2024 in Istanbul

The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is participating in the East Mediterranean International Travel and Tourism Exhibition (EMITT) 2024, held from the 6th to the 9th of February at the Tuyap Fair and Congress Centre in Istanbul, Türkiye.

A delegation comprising 19 representatives from 12 Maldivian tourism companies is showcasing a range of properties, services, and unique products at the event. The EMITT, recognized as one of the largest travel trade shows in the East Mediterranean, offers a prime platform for these representatives to highlight the diverse experiences available in the Maldives, also known affectionately as the Sunny Side of Life.

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The exhibition attracts major tourism stakeholders from across the globe, presenting an invaluable opportunity for Maldivian partners to engage with agents and buyers and showcase the main attractions of the destination. This year’s event is particularly significant given the increasing number of tourists from Türkiye, with the country ranking 24th as a source market for the Maldives in 2023, boasting 12,856 arrivals.

The strengthening of bilateral ties between the Maldives and Türkiye has been further bolstered by the recent official visit of the Maldivian President, His Excellency Dr Mohamed Muizzu, to Türkiye. This visit laid the foundation for a deeper partnership between the two nations, highlighted by the signing of several trade agreements aimed at fostering shared economic growth, including initiatives to improve flight connectivity to facilitate the increase of tourist arrivals from Türkiye.

MMPRC’s ongoing efforts to promote the Maldives in the Türkiye market are set to continue, with planned marketing activities including collaborations with major tour operators, media press trips, and campaigns with leading publications. These initiatives are part of a broader strategy to maintain the Maldives’ position as a preferred holiday destination, capitalising on the sunny allure of its islands to attract visitors from Türkiye and beyond.

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