Maldives have taken part in India International Travel Mart (IITM) held in Bangalore, India. Maldives Association of Travel Agents and Tour Operators (MATATO) and other 9 companies from the tourism industry joined in the fair to represent Maldives.
According to MATATO, their aim of participating in this fair was to promote Maldives to the Indian travel market in order to increase the number of tourist arrivals from India.
IITM was a 2-day event held from 21st July to 23rd July. It is one of the top platforms for the international travel community to come together and showcase existing products as well as introduce new ones to the audience from all over India. Moreover, it is a platform that aids in connecting with a global network of key decision makers of the travel industry and executives from travel-trade.