The Maldives Marketing and Public Relations Corporation (MMPRC) has officially announced that Maldives will be represented in the upcoming ITB China 2024. This event, one of the largest B2B exclusive trade shows focusing on the Chinese travel market, is scheduled to take place from 27th to 29th May 2024 at the Shanghai World Expo Exhibition and Convention Center. In preparation for this significant event, MMPRC has issued a circular calling for expressions of interest from companies within the tourism industry.
Visit Maldives is dedicated to providing equal opportunities for all interested parties to be part of this fair. The event serves as an essential platform for industry partners to showcase their products and experiences, catering to the unique needs and preferences of the Chinese travel market.
China has been a crucial market for the Maldives tourism industry for many years. Before the global pandemic struck, China was the leading source market for tourists to the Maldives. The recent reopening of global borders has seen a steady increase in arrival numbers from China, nearing the figures recorded pre-pandemic. In the previous year, the Maldives welcomed over 172,163 tourists from China, marking it as one of the top three source markets for the destination.
Tourism industry companies in the Maldives interested in participating in ITB China 2024 alongside Visit Maldives are encouraged to express their interest through the provided Google form (Expression of Interest for ITB China 2024). The deadline for submitting expressions of interest is set for 15:00 hours on Sunday, January 21st, 2024.
MMPRC has also indicated that a separate participation circular will be issued at a later date, providing further details about the event. This participation is a strategic move by the MMPRC to capitalise on the growing interest of Chinese tourists and to strengthen the Maldives’ position as a premier destination in this key market. The representation at ITB China 2024 is expected to play a significant role in enhancing the visibility and appeal of the Maldives to the Chinese travel audience, contributing to the continued recovery and growth of the country’s tourism sector.